All publishers must follow Google’s rules. Please read them carefully. If you don’t follow the rules and Google doesn’t permit you, they can stop showing ads on your site or deactivate your AdSense account anytime. If your account is disabled, you can’t use AdSense anymore.

Google may change the rules, so check for updates regularly. It’s your job to know and stick to the rules listed here, as per our online Terms and Conditions. Only Google can allow exceptions to these rules.

Publishers can use AdSense on pages that follow Google’s restrictions, but those pages might get fewer ads than those without limitations.

Fake Clicks and Views

Publishers can’t click on their own ads or do anything to make it look like more people are clicking or viewing them, like doing it by hand.

Asking for Clicks or Views (without rewards)

Unless it’s for rewarded stuff, publishers can’t ask others to click or view their ads or use tricky methods to get more clicks or views. This includes paying people to look at ads or promising to donate money to others if they click on ads.

Traffic sources

Ads from Google can’t be put on pages that get traffic from certain places. For example, publishers can’t use programs that pay people to click, send emails that people don’t want, or show ads because of software actions. If you use online ads, your pages should follow Google’s rules about landing pages.

Ad behavior

Publishers can change the AdSense ad code, but they shouldn’t do things that make the ads perform better in a fakely or hurt advertisers. If you want to make changes, check the guidelines about modifying the AdSense ad code for more details.

Google Ads Placement

Publishers are encouraged to try different places and ad styles for Google ads. But there are some no-go zones. Don’t put AdSense code in tricky spots like pop-ups, emails, or software. Stick to the rules for each product you use. Check our ad placement policies article for more info.

Google ads, search boxes, or search results can’t be:

  • Inside any software, like toolbars.
  • In annoying pop-ups or pop-unders.
  • Inside emails or pages focused on emails.
  • On pages all about dynamic content, like live chat or auto-refreshing comments.
  • On pages without accurate content (except for search-related ads).
  • On pages made just for showing ads.
  • On pages that might confuse people into thinking they’re connected to Google.
  • Mixed up with other Google products or services in a way that breaks their rules.
  • On pages that frame content without permission. Framing is when you show someone else’s site within your site or app without asking them.

Sites Act for Google Ads

Websites displaying Google ads should be user-friendly. They shouldn’t alter user preferences, send users to unwanted sites, start downloads, have malware, or use pop-ups or pop-unders that disrupt site navigation.

Website Tricks

Publishers can’t use sneaky ways to put ads where people might think they’re buttons for menus, navigation, or downloads. It’s each publisher’s responsibility to ensure their ads follow the rules.

This means they can’t:

  • Falsely say there’s streaming content or downloads.
  • Link to stuff that isn’t real.
  • Send users to pages that need to be clarified or are misleading.
  • Use navigation that tries to confuse people on purpose.
  • Put ads in spots that are naturally meant for navigation.

Technical rules

Google has set up some technical rules for websites that show Google ads to make sure users have a good experience. Your site needs to follow these rules. Check out the details below:

Format Rules

Not all Web View technologies are supported for displaying AdSense for content (AFC) and Ad Exchange (AdX) ads. If you’re an app developer and want to make money by showing these ads through a WebView, you need to use one of the supported viewing frames:

For Android

Chrome Custom Tab

For iOS

SFSafari View Controller (only for iOS9 and iOS10)

If you’re using Google AdMob and AdX in-app ads, you can show them next to a WebView using the Google Mobile Ads